11 YEARS BUILDING A PREMIUM APPAREL BRAND

Helped shape the brand across photography, design, seasonal campaigns, ecommerce, catalogs, retail, and creative production.

2013 – 2026

Tail Activewear

Industry
Women's Golf - Tennis -Pickleball - Lifestyle Apparel

Role
Senior Graphic Designer
Lead Photographer
Art Direction
Campaign Design
Commercial Photography

Tail Activewear is a premium women's golf, tennis, pickleball, and lifestyle apparel brand. Over eleven years, I worked across nearly every aspect of the creative department, helping launch seasonal collections through integrated campaigns spanning photography, design, ecommerce, print, and retail.

Overview

Selected Work

Travel_Story_+_Free_Shipping.jpg
Tail 50th Anniversary Sale_Z1D.jpg
Tail-50th-Anniversary-Sale_E1_01.jpg
LDW_Day_1-3_Flash_Sale_1080x1080.jpg
LDW_Day_1-3_Flash_Sale_E4.jpg
Flash-Sale-Extra-40%-Off-S84-GR-AX_Offer-Tab.gif
Essentials_Feature_E1_01.jpg
1-July_4th_Flash_Sale_Days_1-3_E2A.png
Essential-Pants-Feature-copy_01.jpg
2.9-Pre-Spring-Stock-Up-Sale---75_-Off-Select-Styles_ZD.jpg
35 Off Tennis & Pickleball_Offertab.jpg
40Percent_S89_UPD-02.jpg
11.5_Pre-Black-Friday-40%Off-Phoenix-Launch_E8.jpg
11.5_Pre-Black-Friday-40%Off-Phoenix-Launch_ZD.gif
11.21 New On Tail - Poppi Berri Set - Spin-it-E1 copy.gif
5.jpg
1920-3.jpg
IMG_4322.JPG
New Arrivals - GF Spring Flora_E_1.jpg
New_Arrivals_GA_Meadow_Paths_E2.jpg
LDW_Day_1-3_Flash_Sale_Offer_Tab-2.jpg
Flash_Sale_Extra_15_Off_S84_GA_TA_E3.jpg
Screenshot 2026-08-04 at 4.16.27 PM.png
Screenshot 2026-08-04 at 4.15.58 PM.png
Screenshot 2026-08-04 at 4.16.57 PM.png
3.8 Flash Sale Extra 15% Off S87 AX TX GC_ZD1.jpg
4.25 Sage & Blue Color Story_E1.gif
5.2 20% Off Top Mother's Day Gifts_E2.jpg
1080 - 2.jpg
1080 - 3.jpg
1920 - 1.jpg
1920 - 2.jpg
5.28-UGC-Edit_E1_01.jpg
National Lemonade Day_ZM.jpg

Case Study Coming Soon

A comprehensive case study documenting the creative process behind over a decade of seasonal campaigns is currently in development.

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