Tail Activewear
Tail Activewear is a premium women's golf, tennis, pickleball, and lifestyle apparel brand. For over eleven years, I helped shape how the brand showed up across every customer touchpoint, from seasonal campaigns and photography to digital, print, ecommerce, social, and retail. My role connected the creative work across the brand.
INDUSTRY
Senior Graphic Designer
Lead Photographer
Art Direction
Campaign Creative
Women's Golf
Women's Tennis
Pickleball
Lifestyle Apparel
ROLE
ACROSS THE BRAND
Campaign photography, email, ecommerce, social, print, and retail.
EMAIL MARKETING
Managed the design and production of email campaigns across seasonal launches, promotions, product stories, and ongoing brand marketing. Worked with the marketing team to take campaigns from concept through final creative, using photography, product imagery, typography, and layout to keep each send consistent with the larger seasonal direction.
PRODUCT STORY Essentials Collection
SEASONAL CAMPAIGN Summer Travel Edit
COLOR STORY Soft Sage & Blues
SOCIAL / COMMUNITY Giveaway
PROMOTIONAL 50th Anniversary Sale
END OF SEASON Last Chance Sale
SEASONAL / HOLIDAY Mother’s Day
COLOR STORY Soft Sage & Blues
NEW ARRIVALS Spring Flora Collection
COLLECTION LAUNCH Meadow Paths
PROMOTIONAL Last Chance Sale
ECOMMERCE + DIGITAL
Created ongoing digital creative for Tail's ecommerce and marketing channels, including homepage graphics, promotional banners, collection launches, landing-page assets, and campaign content. Each piece carried the seasonal direction across the site while adapting to new products, promotions, and marketing priorities.
